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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. What you’ll learn: What is channel sales?

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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

But what’s a good benchmark for free trial conversions? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Use Price Anchors Price anchoring is a psychological tactic that you can use in a couple of different ways. Apps with 5-9-day trials have a 45% conversion rate.

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2021 State of the Top 25 Content Marketing Events

nDash

In this guide, we’re showcasing a mix of hybrid, in-person, and virtual content marketing events for the remainder of 2021 and part of 2022. Registration fees range from $799 to $1,499 for walk-up registrants. Tickets for this online event are $99 per person. 3: B2B Sales & Marketing Exchange 2021.

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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

But what’s a good benchmark for free trial conversions? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Use Price Anchors Price anchoring is a psychological tactic that you can use in a couple of different ways. Apps with 5-9-day trials have a 45% conversion rate.

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B2B Content Licensing – Secret to Generating More Leads and Visibility

Hinge Marketing

How do marketers, BD staff, or sales teams, generate the number of leads they need to grow their firms or companies? You used to be able to gain trust by speaking to people in person at conferences or events. Host a co-branded webinar : This is one of the fastest ways to start showing a return from your licensed content.

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3 ABM Campaigns to Grow Your Pipeline in 2022

Terminus

I am the co-founder at FullFunnel.io A pilot campaign that generated six opportunities and two sales from 21 target accounts. The campaign was done by one person alone A campaign with a 37% reply rate from 30 accounts and six won deals. ABM Requires 100% Personalization of All the Content You Create.

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Leveraging hybrid events to boost B2B marketing success

BDB

Multiple trend reports highlight that B2B sales will become increasingly hybrid combining online and offline interactions to meet changing customer behaviours and preferences. Adding a digital component to in-person events can improve visibility and reach, helping to generate that much needed industry buzz.