Remove advertising-agency

Tomorrow People

article thumbnail

How to plan the digital engagement of your content marketing strategy

Tomorrow People

You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. But just as design isn’t art and content isn’t literature, digital isn’t mass advertising. They’re all methods for honing advertising campaigns… methods that go back to the dawn of time. (Or And growing.

Planning 232
article thumbnail

War and peace — managing the agency-client content marketing relationship

Tomorrow People

Stop flirting with your content marketing agency — have a loving relationship with them and get the most out of your marketing investment. An agency they can rely on during the tough times, as well as the good. An agency they can build an enduring relationship with. Look beyond the tell-tale signs of the agency cliche.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Stripped bare: The content marketing secrets to know — before you sign up an agency

Tomorrow People

Stop flirting with your content marketing agency — build a loving relationship with them and get the most out of your marketing investment in our new 10-part blog series. Let’s start with secret number 1: How to manage the content marketing agency relationship. An agency they can build an enduring relationship with.

article thumbnail

FAQs: The good the bad and the ugly of working with a content marketing agency

Tomorrow People

We cover everything you need to know about successfully working with a digital content marketing agency, and how you can achieve the best results. We’re nearly at the end of this walkthrough in making your client/agency relationship a match made in heaven. Things that drive content marketing agencies crazy.

article thumbnail

Return on content: a review of how spending patterns on content marketing are changing

Tomorrow People

Just a few years ago, the majority of any budget for online marketing went on media — banner ads, popups, interstitials, wraparounds, all the advertising media that ride into your mind on the back of someone else’s content. While all those advertising choices are still around, marketing spend today focusses far more on content creation.

article thumbnail

Is Traditional Advertising a Thing of The Past?

Tomorrow People

Business spend on traditional advertising is falling whilst spend on newer channels such as social media continues to grow. So does this mean the end of advertising and the traditional advertising agency approach as we know it? No wonder traditional advertising is fast becoming a thing of the past.

article thumbnail

Telmar appoints Tomorrow People for lead generation, content, paid social media

Tomorrow People

Media and data analytics technology provider Telmar has appointed product marketing agency Tomorrow People to deliver a range of content and paid social media activity with the goal of lead generation. We’re putting the product experience front and centre by building everything around the goal of driving trials. About Tomorrow People.