Contently

NOVEMBER 7, 2016

Both highlights signal the culmination of a trend that has been simmering for a while now: Mobile devices have taken over media consumption. Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. Mobile ad spend is booming.

Facebook 165

Facebook Rules Advertisements Advertising 165

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Porch Group Media

NOVEMBER 12, 2019

State of Digital Marketing – Priorities, Challenges, Trends and More. Additionally, Emarketer estimated that the ad spending on social video in the US increased by 38.1% Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. – Digital Advertising. eMarketer ).

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Bannerflow

NOVEMBER 22, 2018

Display advertising best practices do not stand still, they change and evolve constantly. Well, banner best practices have changed much since the very first online banner ad appeared in the 1990s. From humble beginnings, display advertising has gone from simplistic static images to a key channel of digital marketing.

Display 64

Display Advertising Agencies Advertisements Advertising 64

NuSpark Consulting

JANUARY 11, 2013

There are staggering statistics to support these trends. US online ad spending, a $40 billion dollar market in 2012, is primarily made up of three formats: search, banner ads and video advertising. Obviously these trends are betting heavily on the continued growth of social media and mobile technology.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

Bluetext

NOVEMBER 27, 2018

For part four of our Top Marketing Trends 2019 series, we now turn to digital media campaigns and trends that we expect to see in 2019 based on what we are seeing today. More than four-out-of-five digital display ads in this country will be bought via automated channels.

Trends 20

Trends Banner Ads Campaigns Emarketing 20

Bluetext

JANUARY 23, 2019

To give a little bit of context, according to eMarketer , more than $46 billion will be spent on programmatic advertising in the United States by the end of 2018, an increase exceeding 33 percent – or about $10 billion more than last year. Already, we have seen click-through rates from banner ads plummet.

Buy 36

Buy Banner Ads Media Emarketing 36

Atomic Reach

MAY 14, 2019

But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising. Facebook’s ad revenues exceed the entire print industry in 2019 ( EMarketer ). The average CPC for Facebook ads is $1.72 Wordlead ).

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Bluetext

JANUARY 23, 2019

To give a little bit of context, according to eMarketer , more than $46 billion will be spent on programmatic advertising in the United States by the end of 2018, an increase exceeding 33 percent – or about $10 billion more than last year. Already, we have seen click-through rates from banner ads plummet.

Buy 20

Buy Banner Ads Media Emarketing 20

Hubspot

SEPTEMBER 24, 2015

The way ad blocking technology works (at least for now) is, using a list of advertiser IP addresses, it detects content coming from one of those IP addresses and then summarily rejects that content or “strips” it from the web page, usually filling the space with other content so the reader’s viewing isn’t full of holes where advertisements had been.

Paid Search Agency 28

Paid Search Agency Banner Ads Ads Mobile Advertising 28

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. of Google’s revenue comes from pay-per-click ads.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Digilant

NOVEMBER 30, 2018

At the start of 2018, our Digilant marketing team spent time researching and compiling what we believed would be the top 10 important programmatic media buying trends of 2018. IAB stated that the trend to in-house programmatic was overestimated and that a shift toward complete in-housing will not happen anytime soon. eMarketer).

Buy 58

Buy Emarketing Trends Cable 58

Marketing Insider Group

FEBRUARY 17, 2021

The truth is, most marketers are simply lining the pockets of big ad tech execs, paying for bot traffic, and delivering no measurable revenue from ad spend. Quick Takeaways: Digital ads don’t work! When brands slash their PPC and banner ad budgets, they notice paid traffic drops but sales are unchanged.

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Outbrain

DECEMBER 30, 2019

Let’s examine some of the top video advertising trends and what you need to know about using this medium. What is Video Advertising? Video advertising is promotional content that plays before, during or after streaming content. The Current State of Video Advertising. Digital Video Advertising Trends.

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60

Bannerflow

MAY 17, 2019

Successful display advertising is far easier than many marketers realise. In this article, we focus on four features to consider when producing high performing display advertising, including: Using rich media to animate and engage. Driving clicks with in-banner video. Connecting live data fees to your display ads.

Display 40

Display Advertising Agencies Advertisements Advertising 40

Webbiquity

OCTOBER 16, 2012

What will likely be the hot trends in social media over the next couple of years? eMarketer ). eMarketer ). YouTube and Video Marketing Trends. Search Engine Marketing (SEM) and Online Advertising. Every marketer knows that click-through rates on banner ads are very low. MediaPost ). MediaPost ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Bannerflow

NOVEMBER 2, 2018

Personalised advertising that converts. Dynamic creative optimisation is all about using data sources to enhance your banner ads, injecting them with live analytics, real-time testing, and creative optimisation. The end product: hyper-relevant dynamic display ads. It’s all about using data to personalise advertising.

Creativity 65

Creativity Marketing AI Enterprise Management Work Management 65

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Mobile will account for 72% of US digital ad spend by 2019. Or, at least put it to the test :). . . #10.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

JULY 24, 2013

Historically speaking, the media industry created the advertising industry. As newspaper and magazine readers flipped through pages to read the day''s events, it made sense that they’d also be able to turn to their media outlet of choice to learn about new products via advertising. in 2012, according to research published by eMarketer.

Paid Content 28

Paid Content Paid Search Agency Companies Media 28

Bluetext

JANUARY 13, 2019

Although AI has been around the industry for some years, the power of AI to deliver personalized, relevant, and timely ads to an individual online is only growing stronger, and marketers are growing savvier with their new tools. Learn how Bluetext can help you make the most of the top marketing trends for 2019.

Marketing AI 21

Marketing AI Advertising Agencies Planning Budget Programs 21

Bluetext

JANUARY 13, 2019

Although AI has been around the industry for some years, the power of AI to deliver personalized, relevant, and timely ads to an individual online is only growing stronger, and marketers are growing savvier with their new tools. Learn how Bluetext can help you make the most of the top marketing trends for 2019.

Marketing AI 20

Marketing AI Advertising Agencies Budget Programs Banners 20

Webbiquity

NOVEMBER 12, 2013

e-Strategy Trends ). e-Strategy Trends ). eMarketer ). eMarketer ). B2B marketers put email marketing at the top (with 51% saying this is a highly effective tactic) followed by SEO and content marketing (38% each), offline events like trade shows (31%) and paid search/online ads (29%). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

e-Strategy Trends ). e-Strategy Trends ). eMarketer ). eMarketer ). B2B marketers put email marketing at the top (with 51% saying this is a highly effective tactic) followed by SEO and content marketing (38% each), offline events like trade shows (31%) and paid search/online ads (29%). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. 72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. eMarketer ).

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. More than 1.5 are shared on Facebook daily.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Hubspot

JULY 28, 2013

If you''re a marketer who hasn''t jumped on the whole infographic trend, now''s the time to do so. How Native Ad Campaigns Are Shaping Up (eMarketer). The most popular attempts include banner ads, pay walls, and of course, the hot "native advertising." Learn more about this update over at ABC News.

Emarketing 28

Emarketing Paid Search Agency Inbound Marketing Work Management 28