Trending Sources

The Native Advertising Trend: Hot or Hoax?

grow - Practical Marketing Solutions

Native advertising. Marketers are enthralled with it, and studies suggest spending on native advertising will increase significantly in 2013. Let’s take a reality check of this big trend. That’s led to what advertisers call “ad blindness,” the tendency for readers to ignore ad blocks on websites. Native advertising goes beyond this, though. Trust.

10 Marketing trends to watch for 2017

Biznology

As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. Here are 10 of the marketing trends to watch for 2017. One of the trends that will carry over from 2016 is that marketers are getting better at content marketing. Native advertising. Content marketing getting better.

4 of the Biggest Advertising Trends of 2016

Hubspot

2016 was a year of unprecedented creative opportunities for advertisers. Advancements in technology enabled agencies to develop campaigns across innovative new mediums, pushing the boundaries of digital advertising and inviting consumers to experience brands like never before. See which trends fueled some of the most creative ad campaigns, and start planning your first 2017 campaign.

The Biggest Content Marketing Trends in 2017

Junta 42

Native advertising. If you are a regular listener of the PNR: This Old Marketing podcast , you know that Robert Rose and I cover native advertising just about every week. I’ve often called native advertising the “gateway drug” to content marketing (in a good way). This is the first year that we are offering a dedicated track on native advertising at Content Marketing World.

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. traditional advertising. B2B Marketing. Look for.

Five Content Marketing Trends to Watch in 2017

Junta 42

HANDPICKED RELATED CONTENT: The Biggest Content Marketing Trends in 2017. Trend 1: Buying influencers. Trend 2: Content marketing as defensive mechanism. Earlier this month, Kellogg’s pulled its advertising from Breitbart.com, which has been in the news a lot since President-elect Donald Trump named Steve Bannon, Breitbart’s former chairman, as a top adviser. joepulizzi.

Mobile Marketing Trends for 2016

It's All About Revenue

Top 10 mobile marketing trends for 2016. Five Mobile Marketing Trends for Emerging Markets in 2016. While 2016 begins, it is time to outline the trends to look for this year. In 2015 we witnessed mobile rocking the ground, with companies exploring mobile advertising to its full potential. This week's topic: Mobile Marketing. Read the full story on Luxury Daily.

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Five 2015 digital marketing trends for your consideration

grow - Practical Marketing Solutions

Here are some views of possible 2015 digital marketing trends that have my wheels turning. We will have to either spend a lot more money on Hollywood-quality content, a lot more money on advertising, or both, forcing some businesses to re-consider Facebook as a viable channel and enabling a migration to less noisy venues. 1) The implications of Content Shock. 4) Big Data for everyone.

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Being a Successful B2B Content Marketer in 2016: Trends & Insights

B2B Marketing Insider

Content marketing has certainly became a predominant form of advertisement, and the majority of businesses across multiple industries are employing at least some form of content marketing. The post Being a Successful B2B Content Marketer in 2016: Trends & Insights appeared first on Marketing Insider Group. Content Marketing advertising B2B marketing marketing trendsDid you know that 88% of B2B marketers use digital content to reach their target audience? 44% of companies surveyed stated that their B2B Content Marketing is moderately […].

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. traditional advertising. B2B Marketing. Look for.

B2B Sales and Marketing Trends for 2015

Great B2B Marketing

At the beginning of each year, my team and I publish a report on significant trends in B2B sales and marketing. Trend 1: Metrics are a major priority. Trend 2: Social media is getting tougher. Just as with past “hot media” like direct mail, email and online banner ads, when advertiser activity goes up, response rates go down. You can read the full report here.

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This Week in Content Marketing: Native Advertising – Not the Savior Publishers and Brands Thought

Junta 42

In this first official podcast of 2017, Joe and Robert discuss the ad fraud “Methbot” issue and what it means for programmatic advertising. The boys rip to pieces a 2017 trends post, and then outline why native advertising is not the savior some experts thought it was – for either publishers or brands. This week’s show. Recorded live on Jan. Their target?

Infographic: Online Advertising Trends for Education

Fathom

Today, we are introducing a complimentary infographic highlighting the big picture of education advertising and everything you might have missed from the Standard! But if you’d like to stay, I’ll offer up some suggestions on how you can utilize this information: Online Advertising : Over 50% of inquiries come from Google/Bing. Higher Education Online Advertising / SEM / Display

Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem

Synecore

Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. Beyond social advertising, Facebook remains the largest social platform, accounting for 68% of all social network users globally. So Facebook is the dominant player in social media, and by extension, social advertising. Owning the Future of Social Advertising.

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. traditional advertising. B2B Marketing. Look for.

This Week in Content Marketing: Digital Advertising Shrinking, Except for Google and Facebook

Junta 42

We also discuss potential revenue models Medium might pursue, and talk about why it seems like digital advertising is shrinking for all publishers… except for Google and Facebook. 1. Notable news and upcoming trends. What does Medium’s ad pivot say about the future of online advertising? (15:53): This week’s show. Click To Tweet. 2. Sponsor (38:32).

Interesting content marketing trends to watch for in 2017

Biznology

Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. If you are in the planning stages for your 2017 marketing initiatives, these trends should be on your list of things to watch. Proper utilization of these trends will help you compete in 2017 while staying ahead of the curb for ’18. This same trend is true with video content.

Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

The trend continues to just over 70% by 2019. As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience. One of the biggest challenges B2B advertisers have is simply getting there ads served to the right user. How Can We Best Utilize Mobile Advertising in the B2B Space?

Is Social Advertising Subverting Social Media Marketing?

Synecore

Fueled by new technologies and widespread corporate adoption, social advertising is finally hitting the mainstream. A similar report by eMarketer was even more sanguine, projecting that social advertising spend will reach $23.68 Regardless of which figure you go with, the trend line is clear: brands are shifting their ad dollars into social media. billion in 2015.

7 Digital marketing trends to embrace NOW

grow - Practical Marketing Solutions

Usually bloggers write “trend” posts at the end of the year but at the speed of change in this business, maybe we should make it every six months! As we hurtle into the second half of 2013, here are the digital trends I seem to be following the most right now. Content marketing or content advertising? This is not a new trend. This trend is exploding.

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3 Ways to Connect Video Advertising to the Customer Journey

It's All About Revenue

And while video advertising is the fastest-growing component of your strategy, as well as the best way to establish emotional connection and build brand favorability, it’s not used to its full potential. This is mostly due to the fact that video is primarily used for reach and because video advertisements have historically been disconnected from other marketing channels.

YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. In January 2017, Google announced it would make changes to AdWords to allow advertisers to reach more viewers on YouTube -- especially across mobile devices, where 50% of YouTube views take place. Advertising Marketing Agency Canonical

Why Your Brand Should Invest in Mobile Video Advertising

Synecore

If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. A recent spate of direct and anecdotal evidence suggests the cash is flowing into mobile advertising in general and mobile video advertising in particular. Last December, eMarketer estimated that advertisers will spend nearly $600 billion ($592.34 Takeaway.

Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa – The Wharton Future of Advertising Program’s Advertising 2020 Project

Blue Focus Marketing

The following post by Cheryl Burgess ( @ckburgess ) was initially published as a contribution to T he Wharton Future of Advertising Program’s Advertising 2020 Project. Your mind wanders in the silence of the night, and you begin to reflect on how lucky you are to still be a cutting-edge advertiser in a cutthroat world. Advertising & Mktg.

This Week in Content Marketing: How Native Advertising Will Drive the Future of Owned Media

Junta 42

Next, we admire broadcasting giant Turner’s decision to turn its TV networks into one big platform for native advertising and brainstorm a big opportunity it could create for owned content brands. We disagree with an article that claims native advertising’s best days are behind it. Content Marketing Examples Industry News and Trends Native Advertising PNR Twitter

This Week in Content Marketing: Advertising and Content Marketing Are Different?

Junta 42

He spends a lot of time talking up the importance of advertising, while trashing some of the most iconic moments in content, such as Oreo’s “dunk in the dark.” The post This Week in Content Marketing: Advertising and Content Marketing Are Different? Content Marketing Examples Industry News and Trends Influencer marketing Paid Advertising Social MediaSponsor (40:27).

3 Mobile Marketing Trends You Can't Afford To Ignore

It's All About Revenue

Ok now that that's out of the way, let's talk about the general directions in which something is developing or changing otherwise known as the trends in mobile marketing, specifically the 3 I highlight in this post. Leverage deep mobile integrations to send audience data to top execution platforms and power targeted mobile in-app, web, and video advertising. Mobile DMP.

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10 Marketing Trends That Should Influence Your Content Strategy

KoMarketing Associates

As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. And at a more micro level, staying on top of the latest trends that could impact content marketing is no small task in itself. That’s pretty low.

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Will Ad-Blocking Software Destroy Mobile Advertising?

Synecore

But the world is going mobile, and with it so too are the advertising dollars. Contrast these somewhat draconian criteria for acceptable ads with Google’s recommendations for creating successful ads on its Display Network, or for hosting them on your website via the Google AdSense advertising placement service, and you begin to see where the problem lies. In a digital advertising landscape that is quickly shifting its focus to mobile, this push for image-heavy ads and rich media makes sense for Google. Full disclosure: I don’t like online ads. I’m not alone. Labeled as ads.

This Week in Content Marketing: Native Advertising Hits Network Television

Junta 42

According to The New York Times , they were an opportunity for the TV network to experiment with reinventing the advertising experience. The post This Week in Content Marketing: Native Advertising Hits Network Television appeared first on Content Marketing Institute. Content Marketing Examples Industry News and Trends Native Advertising PNRThis week’s show.

The Good and Evil of Native Advertising

Hubspot

I If you use the internet (and since you’re reading this, I’m assuming you do) then you’ve likely encountered native advertising - whether you know it or not. Native advertising is hardly new. In the 2010s, native advertising as we know it took off, with sites like Buzzfeed pioneering the way with sponsored content. To some, it’s seen as an unobtrusive solution to advertising.

9 Trends That Will Upset Your Marketing in 2013

It's All About Revenue

As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. We showed three trends that shaped marketing in 2012. Here are 9 trends with critical effects that will likely upset your marketing in 2013: 1.

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This Week in Content Marketing: The Future of Television Advertising Is Native

Junta 42

In this episode of This Old Marketing, Robert and I discuss Facebook’s dominance in digital advertising and predict how it will fill the biggest gap in its business model: Content. Finally, we’re disappointed with an opinion piece from HBR that laments the glut of digital advertising, but doesn’t offer a solution to the problem. This week’s show. Content marketing in the news.

2016 Cross Channel Marketing Trends

It's All About Revenue

Top 10 Omni-Channel retail trends for 2016. A little more than a decade ago, digital advertising had two big arms: display and email. It's time once again for The Friday Five , our weekly curated roundup of five stories on one topic. This week it's omni-channel, multi-channel and cross-channel marketing. Read the full story on Internet Retailer. Read the full story on Inc.

This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers?

Junta 42

In this episode, Robert and I dissect the latest native advertising research to see whether this technique is gaining ground or losing fans. 1. Notable news and upcoming trends. Among the bigger issues that we see here is that advertisers’ expectations with native advertising seem to be unrealistic in terms of volume and velocity. This week’s show. Get it now.

Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond

Act-On

If you’ve ever wondered whether marketing trends are cyclical, look no further than ABM — a sales strategy introduced more than a decade ago that has seen new and vibrant life in the last year, as countless marketers and sales managers have sought to take a more holistic view of the accounts in their pipeline. Other thoughts: More and more, businesses will set aside organic marketing in favor of paid advertising on social media, since it allows them to reach highly-targeted markets based on collected data. Read on to see what they said! Michael Krigsman. Daniel Newman.

7 Trends That Will Change Social Media in 2017

Hubspot

People come to social media to interact with interesting content, so instead of sharing a photo of a product on Instagram with a “Buy Now” call-to-action, share gift ideas and product trends (24% and 16% of survey respondents relied on social media for these, respectively ) and encourage online shopping without directly asking for it. 7) Mobile advertising will grow more competitive.

LinkedIn and Twitter Advertising and Marketing Options; A Primer

NuSpark

LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks. If you’re buying online display for lead generation, you should consider social media advertising opportunities. Here’s the basic Twitter advertising primer: Promoted Accounts. Promoted Trends. LinkedIn. Targeting. Seniority.

10 Trends That Defined Digital Marketing in 2016

Modern B2B Marketing

Continued learning is critical, and if you’re not taking the time to keep up with industry news and marketing trends, your efforts may fall flat. Read on for 10 trends that propelled the biggest changes in digital marketing this year: 1. On average, conversion rates for advertisers on Google AdWords are around 2.7% The campaign resulted in an ROI of 16 times advertising spend.