B2B Memes

SEPTEMBER 26, 2012

For many in B2B publishing, the future hinges on a simple question: Is online advertising viable? But to me, at least, one thing is certain: advertising will only work where it is based on transparent, equal, and positive relationships among publisher, advertiser, and consumer. The answer, unfortunately, is not yet clear.

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Advertisements Advertising Media Transparency 100

B2B Memes

SEPTEMBER 26, 2012

For many in B2B publishing, the future hinges on a simple question: Is online advertising viable? But to me, at least, one thing is certain: advertising will only work where it is based on transparent, equal, and positive relationships among publisher, advertiser, and consumer. The answer, unfortunately, is not yet clear.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

MARCH 11, 2011

Maureen Alley: Never tweet what you wouldn't say in person. Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine. Do you use your personal twitter account (@MaureenEditor) in your professional role as editor of Residential Design + Build ? Absolutely. It’s very fluid.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

SEPTEMBER 22, 2010

Tomorrow’s companies will build empires based on the value that they deliver to their users and advertisers every day, not on their ability to finance and manage scarce bandwidth or expensive printing presses or exclusive distribution networks.”. Future of news: Insider Dave Morgan touts new media.

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

OCTOBER 8, 2010

Your background may be in print, but you must stop thinking of yourself as a print person. By now, most B2B journalists have heard of the concept of personal branding, and the majority of those are probably still uncomfortable with it. And within those industries, you should be connecting with both readers and advertisers.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

JULY 13, 2010

As Sherk acknowledges, he is building upon a list David Meerman Scott compiled last year of “ top gobbledygook phrases used in 2008.”. It might not be practical to personally review products, but it was an absolute obligation to remove any promotional overtones and stick to the facts in the release, even in supplier quotes. innovative.

Ethics 100

Ethics PR Press Fulfillment 100

B2B Memes

SEPTEMBER 9, 2010

Do you expect either advertising or subscriptions to play a role? However, as the business progresses there will be a greater emphasis on subscription content, advertising and lead generation, training, reports, and consultancy. Will that person typically create content as well, or just curate and commission it?

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100