CPA – The Holy Grail of Online Advertising?
readwrite
AUGUST 13, 2006
Ebrahim is lead developer of search product Qube and authored the Search 2.0 This article explores the new online advertising model of CPA (Cost per. online advertising is best for them – CPA, CPC, or CPM? data) / 1000 x CPM = Pricing benchmark. past data) x % CTR = Expected click yield.
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