Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Launch Marketing

OCTOBER 21, 2020

—it has naturally become the go-to social media platform for B2B marketers. Of the over 675 million LinkedIn members, 63 million are in decision-making positions. In a previous blog , we provided an overview on how LinkedIn ads operate and why B2B organizations benefit from using them, as well as some key features.

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Paid Search Agency Linkedin Features Ad Frequency 62

Sword and the Script | B2B

OCTOBER 13, 2020

Multiple surveys and data studies support this conclusion. Frequent publishing linked results from blogging Blogs that publish more frequently produce better results, according to the survey: “High-frequency bloggers are getting better results. To be clear, consistency matters more than frequency , so pick a sustainable rhythm.

Paid Content 100

Paid Content Studies B2B Marketing Blogger 100

KoMarketing Associates

APRIL 23, 2019

It’s important for B2B organizations to stay active and engaged on social media. According to marketing expert Jeff Bullas , 93 percent of B2B buyers think businesses should have social media profiles and 81 percent of B2B companies have some sort of profile or account on social media.

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Paid Content Social Media Media B2B 141

Hubspot

MAY 25, 2016

Have you ever had any formal or informal paid advertising training or education? Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. With over 1.4

Paid Content 74

Paid Content Cost Per Click Social Media Top of Funnel 74

Directive Agency

APRIL 19, 2017

But, somewhere along the line, “content promotion” as a strategy was replaced by Twitter blasts and one-off paid social promos. If you want to create a set audience for your social profiles that you can blast with a new blog post once a month, go ahead. Personal Profile Shares for LinkedIn.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Golden Spiral

DECEMBER 3, 2021

Posts on social media can cause massive surges in business or take down an individual’s reputation. For B2B companies, and for HealthTech companies specifically, social media can be an effective means of recruiting and nurturing leads, but is not utilized to its fullest potential.

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Social Media Paid Search Agency Paid Social Agency Social Marketing 62