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How To Choose The Right Business Lead Database For Your Business

SalesIntel

The question remains: How can you build a database tailored to the specific client profiles you serve? Determining your business’s ideal sales lead database becomes essential, as it directly influences the relevance and accuracy of the B2B data you obtain. How to Invest in the Right Business Lead Database 1.

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Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Current clients use Openprise in more modest ways, however.

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How to Increase Sales With Social Media: 9 Expert Tips

Optinmonster

Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. In the free version of RafflePress, you can: Design gorgeous free giveaway templates with a drag and drop builder. Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube.

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What Consumers Hate About Email Marketing & the Tools You Need to Fix It

TrustRadius Marketing

High frequency emailing is a turnoff–overly eager marketers get ignored. Sometimes frequency is a good thing, leading to increased click-through rates, but that isn’t always true. Sometimes frequency is a good thing, leading to increased click-through rates, but that isn’t always true.

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What Consumers Hate About Email Marketing & the Tools You Need to Fix It

TrustRadius Marketing

High frequency emailing is a turnoff–overly eager marketers get ignored. Sometimes frequency is a good thing, leading to increased click-through rates, but that isn’t always true. Sometimes frequency is a good thing, leading to increased click-through rates, but that isn’t always true.

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Differentiated Marketing for Professional Services

Hinge Marketing

They pursue all market segments using the same set of techniques, including face-to-face networking and encouraging referrals from existing clients. It’s harder to win new clients. Differentiated services are more targeted so they tend to have less client-to-client variation. They bill hourly for this service.

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Marketing Planning Process for Professional Services

Hinge Marketing

Without one, an organization has no systematic approach for promoting itself to potential clients. You need to follow a specific process — one that produces a plan custom-tailored to your needs. It reduces risk by adding new facts. Research and understand your target clients. Marketing Planning Process Defined.