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A quick guide to in-game advertising, the next game changer for marketers

illumin

eMarketer suggests there are approximately 184.6 In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). Static ads are most commonly used in sports, racing, and open-world games.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

eMarketer suggests there are approximately 184.6 In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). Static ads are most commonly used in sports, racing, and open-world games.

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10 Social Media Usage Statistics You Should Know (and What They Mean for Your Marketing Strategy)

Content Standard

Take a look at these ten current statistics from reputable sources (Pew Research, Statista, eMarketer, and more) and the implications of each for your social media strategy today. When added up, it turns into one million new social media users every day—whoa. Source: eMarketer. Source: We Are Social ; eMarketer.

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B2B Lead Generation Blog: Podcast: How to Nurture Leads

markempa

« Dont Depend on Technology To Fill the Sales/Marketing Chasm | Main | B2B Lead Generation Blog Adds FeedBlitz for Email Notification » Podcast: How to Nurture Leads You can increase your odds of success by adding a lead nurturing program to your marketing operations. Nuts and bolts of contact frequency and content.

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The first cookie crumbles – the death of third-party cookies is upon us

illumin

According to eMarketer, cookies were used to target 78% or more of programmatic ad buys as recently as Q3 2023, showing an increase in cookie use. Many advertisers were even seen to be increasing their cookie ad spend. For those marketers looking to brush up on cookieless marketing, our full guide is here to lend a helping hand.

Privacy 101
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No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 billion by 2017.

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No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 billion by 2017.