A quick guide to in-game advertising, the next game changer for marketers
illumin
DECEMBER 14, 2023
eMarketer suggests there are approximately 184.6 In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). Static ads are most commonly used in sports, racing, and open-world games.
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