Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple
Customer Experience Matrix
JUNE 27, 2014
The one objective distinction is that FlipTop is publicly listed on the Salesforce.com App Exchange, meaning it has passed the Salesforce.com security reviews. But data from other sources must still be added through batch files, slowing the process. At present, Fliptop only sends scores to other systems.
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