Customer Experience Matrix

JUNE 27, 2014

It’s been a while since I wrote about Customer Data Platforms , but only because I’ve been distracted by other topics. The CDP industry has been moving along nicely without my attention: new CDPs keep emerging and the existing vendors are growing. But data from other sources must still be added through batch files, slowing the process.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

LeadSloth

MARCH 16, 2009

Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. Salesforce.com integration. ActiveConversion also integrates with Salesforce.com , although using Salesforce is not a requirement.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

Customer Experience Matrix

NOVEMBER 1, 2013

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. date from the mid-2000s and were originally built to feed leads to Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

SEPTEMBER 27, 2014

The delay may seem surprising, since BlueConic qualifies as a Customer Data Platform , a type of system I’ve been arguing will play an increasingly central role in marketers’ futures. Data is exchanged with other sources and execution systems via REST APIs. to a specified customer segment.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Advertising Channels 120

Lead Liaison

MARCH 7, 2018

We’re talking about how to scale marketing, pass qualified leads to sales, and how to progress those leads through the sales funnel to revenue. Presenters. Please note that this content was presented live and then transcribed. It will read exactly as presented in the webinar. Troy Michels, Administrate. Transcription.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

Lead Liaison

MARCH 14, 2018

We also compare and contrast sales enablement vs. marketing automation and break down how these two technologies complement one another. Please note that this content was presented live and then transcribed. It will read exactly as presented in the webinar. of email marketing. Ryan Schefke, Lead Liaison.

Top of Funnel 48

Top of Funnel Webinar Metrics Lead Liaison Marketing Automation Services 48

Convince & Convert

JUNE 29, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Why do you think Facebook wants to be privy to your email exchanges, privy to the email addresses that its sending systematically?

Enterprise Management 114

Enterprise Management Work Management Marketing Management Marketing Automation Services 114