Ad Exchange Google Privacy Protection Service 
illumin
FEBRUARY 8, 2024
The other shoe has dropped – by the end of 2024, Google will have eliminated third-party cookies from its Chrome browser. Large companies like Google are eliminating cookies from their platforms because consumers are putting their foot down. You can create effective personalization without infringing on the consumer’s privacy.
Liveintent
DECEMBER 1, 2021
Of course, Google isn’t the only tech giant contributing to significant shifts in digital advertising in recent years. The report is a quantitative survey of 176 experienced global rev ops and ad ops professionals from July to September 2021. Cross-platform (web, app and email) ad exposure data. Ad Ops team.
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Salesforce Marketing Cloud
APRIL 21, 2022
The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board. These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. Watch the webinar.
Adobe Experience Cloud Blog
APRIL 20, 2020
Wix ADI: Wix, the website builder service, introduced Wix ADI in 2016. But, Jimdo Dolphin gives you the option to import Instagram photos for the AI algorithm to use among other improvements they added in late 2018. . Google recognizes PWAs as well, so they may very well be here to stay. Boosting privacy.
SmartBug Media
JANUARY 17, 2020
Much like when Google had to remove several pages from its search engine results in order to be GDPR compliant, marketers will also have to give their clients, customers, and subscribers easy access to their data and the option to opt out of all further communication. Privacy by Design. Email Marketing Managers and GDPR.
The Customer
APRIL 14, 2020
August 4, 2021 It was surprising how much women did not like targeted ads, given that statistically speaking, more ads target female shoppers than male shoppers. 14 min Does Strong Data Privacy Make for Stronger Security? 14 min Does Strong Data Privacy Make for Stronger Security? It’s a key interaction enabler.
Martech
AUGUST 26, 2021
Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Where to begin?
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