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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

And that’s because despite its current volatile early stages, blockchain could fundamentally change the way that several massive industries operate – including digital marketing. How could blockchain influence digital marketing? There’s no running log kept of who used the lock and when. Bitcoin, of course.

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5 Marketing Trends to Dominate Your Competition in 2021

The Marketing Blender

5 Marketing Trends to Dominate Your Competition in 2021. To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021. Video Marketing.

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How to Master Non-Awkward, Effective In-Person Networking

Hubspot

Remember the good ol’ days when we found jobs through ads in the daily newspaper? Whether you're trying to develop your personal career or forge new business relationships, making offline, personal connections has become even more critical as online social networking becomes the norm. a painfully, painfully awkward middle school dance.

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9 Powerful Ways to Explode Your Email List with Social Media

Optinmonster

The Relation Between Social Media and Email Marketing Most brands fall into the trap of growing their social media following while ignoring their most valuable asset: their email list. It’s so easy to get carried away with the idea of thousands of X.com (formerly Twitter) followers and Facebook fans. But the worst part?

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

I’d also claim that it’s the largest marketing technology acqusition ever. If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” But it’s not entirely dissimilar either, in spirit or tactic.

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AI and Big Data Are Changing Our Attention Spans

Hubspot

As long as there have been things to buy, there's been a market for human attention. Long ago, capitalizing on human attention consisted of little more than the call of a street vendor over the din of a crowded village market. Google and Facebook rely almost exclusively on directly reselling human attention. Where are we headed?

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14 Easy eCommerce Lead Generation Tips To Improve Your Sales

Optinmonster

In marketing, a lead is someone interested in your products or services. For example, eCommerce website leads might: Click on your online ads. As with all other forms of marketing, eCommerce lead generation strategies rely on knowing who your audience is and where to find them. After all, today’s leads are tomorrow’s customers.