The Mx Group
JUNE 4, 2018
An older-school technology — telemarketing. If you’re skeptical about telemarketing’s relevance in the digital age, you’re not alone. Research from the Direct Marketing Association found that, although marketers continue to underestimate the effectiveness of telemarketing, it’s a mistake to do so.
Lake One
MAY 23, 2019
There is typically an exchange of information between the company and the lead- contact info for an eBook, for example. Phone – telemarketing & SMS marketing. A lot of planning goes in to creating a 60-second radio ad or drawing up a 48-foot wide billboard that will be up over a major highway for 3 months.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
OCTOBER 12, 2010
Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics. That is so true!
Martech Advisor
JANUARY 16, 2020
In this article, we’ll cover the concept of outbound marketing, its types, examples, how it is different from inbound marketing, how to create an outbound marketing strategy, and five best practices to boost your outbound marketing efforts as we head towards 2020. Display ads. Social media ads. Over-the-top (OTT) ads.
Marketing Insider Group
JUNE 2, 2010
However, the pressing need to show immediate return on efforts often forces you to place higher hurdles to content in exchange for more “qualified&# traffic. The trust comes with the educational and value added content. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Thanks for your comments.
Sprout Social
JUNE 21, 2022
It can deliver short-term wins (Example: Registering for an event) or help foster long-term relationships (Example: Joining a loyalty program). Here are some examples of direct marketing tactics: Telemarketing. Targeted online ads. Examples: Instagram DMs. Email marketing. Direct mail campaigns. Twitter DMs.
Hubspot
FEBRUARY 10, 2012
consumers to limit the telemarketing calls they receive. If you do cold call and use telemarketing. Real-Life Offender: In December 2010, the FTC shut down two groups of Florida-based telemarketers that inundated consumers with “robocalls” in which they falsely promised to reduce consumers' credit card rates.
Expert insights. Personalized for you.
81 
Let's personalize your content