NuSpark Consulting

AUGUST 23, 2018

We compare that statistic to Company Z’s investment in content to determine their ROI. You create a landing page that convinces people to give you their contact information in exchange for downloading the white paper. For instance, you may have invested in pay-per-click ads and content syndication to promote your content.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

markempa

AUGUST 4, 2014

If you look at statistics like 60% of adults have smart phones for example, which is changed. I know that you’ve worked with Eloqua at the time and a lot of things have happened with many of the companies and consolidation is taking place but what we realized is tools aren’t going to drive transformation – they support it.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Metadata

DECEMBER 15, 2020

We’ve run gift campaigns before in exchange for meetings and found they rarely converted to opportunities and revenue. This can definitely be a drawback when exchanging gifts, and more importantly, people’s time, for demo requests. We used LinkedIn conversation ads last quarter and generated 100+ demo requests.

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

ClickZ

MARCH 13, 2020

Account-based marketing evolved from earlier technologies including email marketing, and automation tools such as Pardot, Eloqua and Marketo. We founded Terminus in 2015 based on the statistic that less than 1% of the leads were turning to customers. Then, around 2010, predictive marketing started to take root.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Single Grain

MAY 31, 2023

Leveraging artificial intelligence in advertising leads to less ad spend wastage and more profits. Here are the five basic data privacy rules that you should follow: Dive Deeper: * The Email Marketer’s 4-Step Guide to GDPR Compliance * Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Albacross

JANUARY 17, 2020

It helps us collaborate more easily with our offices in different countries, and gives us a ton of useful tools such as automated emails, lead scoring, meeting booking tool, analytics & reporting, as well as managing our ads on LinkedIn and other networks. According to statistics - CRM adoption increases sales by up to 29%.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Inbox Insight

NOVEMBER 13, 2018

Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. As a result engagement metrics are dropping as readers are no longer willing to part with their precious time in exchange for vague content that doesn’t offer immediate value. Advertiser. Placement website.

Paid Content 64

Paid Content Top of Funnel B2B Marketing Content Marketing 64