NuSpark Consulting

AUGUST 23, 2018

While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. Goals for this tactic range from building a reputation for thought leadership to increasing traffic through search engine optimization. Or is it just busy work?

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

markempa

AUGUST 4, 2014

If you look at statistics like 60% of adults have smart phones for example, which is changed. And what I have observed is B2B buyers are buying a lot like consumers because our lives are enmeshed. How is B2B market doing in your assessment? There isn’t a fair value exchange taking place. You need to influence both.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. The Content Challenge.

Paid Content 63

Paid Content Top of Funnel B2B Marketing Content Marketing 63

Hinge Marketing

JULY 21, 2022

Ads now dominate search engine results pages and offer higher click-through rates. From a marketing perspective, website content (think product pages or thought leadership content) and email communications are critical pieces for success in IMC. Second, an expert who offers added value to their audience.

Paid Content 96

Paid Content CMS Development Lead Ranking Work Management 96

Hubspot

AUGUST 21, 2012

One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. Traynor takes a commonly cited statistic about 2% conversion rates on site and gives it a new spin.

Paid Search Agency 28

Paid Search Agency Companies Work Management Eloqua 28

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. The Top B2B Marketing Trends to Watch in 2017 (as Voted by 73 Experts). Account based marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62