markempa

AUGUST 4, 2014

In a recent interview, Brian sat down with Steve Girshik of LeadSpace.com to talk a little shop about the fundamentals of lead generation, what’s new (and unchanged) in the world of the complex sale, and how empathy marketing is the way forward. Steve: So 10 years ago, you published Lead Generation for the Complex Sale.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Albacross

JANUARY 17, 2020

When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. Albacross asked experts to share their Top 3 Sales Tools for the coming year. No need to worry, though.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

ClickZ

MARCH 13, 2020

The platform, self-described as “all-in-one account-based marketing software” combines first and third-party data to help B2B companies target in-market accounts, manage audiences, and orchestrate marketing campaigns. In 2018, Terminus acquired a company called Brightfunnel, a tool that measures marketing’s impact throughout the sales funnel.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Metadata

DECEMBER 15, 2020

We’ve run gift campaigns before in exchange for meetings and found they rarely converted to opportunities and revenue. This can definitely be a drawback when exchanging gifts, and more importantly, people’s time, for demo requests. We used LinkedIn conversation ads last quarter and generated 100+ demo requests. Any thoughts?

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Single Grain

MAY 31, 2023

Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Inbox Insight

NOVEMBER 13, 2018

Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. As a result engagement metrics are dropping as readers are no longer willing to part with their precious time in exchange for vague content that doesn’t offer immediate value. Reduce the cost of acquisition.

Paid Content 63

Paid Content Top of Funnel B2B Marketing Content Marketing 63

Hinge Marketing

JULY 21, 2022

Ads now dominate search engine results pages and offer higher click-through rates. A website on a user-friendly CMS (content management system) such as WordPress is critical to any integrated marketing strategy. Second, an expert who offers added value to their audience. Finally, you must know how your efforts are performing.

Paid Content 96

Paid Content CMS Development Lead Ranking Work Management 96