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The Secrets to Highly Effective Pharma Advisory Boards

SpotMe Blog

When used to host a mixture of pharma ad board formats throughout the year – in-person, virtual, hybrid, asynchronous – this technology can transform pharma ad boards into fruitful meetings that bring 5x more insights. For example, early on, meetings may focus on clinical trial design, risk management plans, and target patients.

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How to Prepare for a Cookieless Future

Zoominfo

Back in January 2020, Google announced it would phase out third-party HTTP cookies within two years. This called for marketers to find another way to track and analyze users’ online behavior in order to serve relevant ads. In other words, iPhone users are now opted out of data tracking by default. How does this work?

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How to Prepare for a Cookieless Future

Zoominfo

Back in January 2020, Google announced it would phase out third-party cookies within two years (a change that is now slated to happen by late 2023 ). This means marketers will have to find another way to track and analyze users’ online behavior in order to serve up relevant ads. There are a lot of solutions out there.

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How Display Advertising Benefits B2B Businesses

Valasys

The practice of advertising on websites or apps or social media channels through banners or text formats, images, flash, video & audio is called display advertising. Display advertising can be a mystical practice for B2B companies as they are paying for impressions & clicks on other websites, that they don’t own.

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10 Creative Lead Gen Examples Sourced from Marketing Legends

Unbounce

There are millions of free resources out there already competing for attention. To stand out, you need more than quality content. If you’re creating a lead gen campaign, make sure you check out our professional landing page and popup templates. What makes this tool particularly clever is the way it displays the results.

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10 creative lead gen examples sourced from marketing legends

Unbounce

You start out by entering a keyword or website URL that you’re interested in analyzing. What makes this tool particularly clever is the way it displays the results. It’s hidden, blurred out, or obscured in some way. For example, check out these direct mailers that Hero Conf sent out to promote their PPC marketing conference.

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An Overview of GA4’s New Privacy Features (And Their Impact On Testing)

Convert

What Does ‘Privacy by Design’ Mean? For Google Analytics 4 (GA4), Google has added further privacy controls and implemented data privacy by design approach , making sure that user privacy is prioritized and data is collected ethically. Your tags generated Google Analytics hits with an associated IP address.

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