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The Rules of Link Building - Best of Whiteboard Friday

Moz

Click on the whiteboard image above to open a high-resolution version in a new tab! It's no secret that links are one of the top three ranking factors in Google and can greatly benefit your website. They tend to show Google that this business is indeed located where it says it is. Why would Google want to index all of those?

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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Reciprocal link exchanges. + And if you don’t build links properly, they can disappear, make your site look bad, or put your website on Google’s radar as spam. Worst case scenario, your entire domain name could get de-indexed or even blacklisted from Google and other search engines. As of 2020, Google owns 62.5%

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Link Velocity: How to Use Link Velocity to Your Advantage in SEO

seo.co

Google doesn’t think so either. Link velocity is one of the hundreds of factors included in Google’s ranking algorithm. PageRank is a number assigned to pages by Google that essentially tells us how important they are within the entire index. But, what is it? How is it calculated? Why does it matter?

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Blame Google. SEO #contentmarketing Click To Tweet. High bounce rates. If you’re unable to deliver that, it’s fairly likely they will just click back to Google to find a website that can. Can users easily find what they want within at least four clicks? Who keeps moving your SEO cheese? Blame Bing.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

That conversion rate optimization (CRO) is a major component of growth hacking. It takes your existing content and updates it to increase conversion rate, making things like your landing pages and blog posts perform better, without having to create new content. A Google search for " growth hacking " yields a plethora of results.

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Recapping Bill Slawski’s Reddit AMA (Ask Me Anything)

Method and Metric

Reading through the entire thing would take no less than half an hour so here, for your viewing pleasure, is a recap of the highlights and noteworthy points that we believe are some of the key takeaways from this insightful exchange of information. They don’t have the amount of traffic that Google does but are worth keeping an eye upon.

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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

Google and consumers encounter this reference and understand that trust and authority are being conveyed and earned. The more often websites that are relevant to your location or industry link to you within their own content, the better your chances of ranking well in Google’s organic and local search engine results. Why is this?