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An Introduction to Black Hat SEO

Hubspot

Appearing in search results is vital for business growth, but there’s a right and wrong way of doing search engine optimization. Adding multiple variations of keywords where they add no value creates a bad experience for users. Google explains keyword stuffing as: Lists of phone numbers without substantial added value.

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The Rules of Link Building - Best of Whiteboard Friday

Moz

These local business citations are on a bunch of different platforms, and services like Moz Local or Yext can get you up and running a little bit quicker. They tend to show Google that this business is indeed located where it says it is. It has consistent business information — the name, address, phone number, you name it.

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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Reciprocal link exchanges. + Reciprocal link exchanges. Back in the day, reciprocal link exchanges were common courtesy. Unless you have a legitimate partnership or mutual connection with another website, creating a reciprocal link exchange to get “link juice” or money is considered manipulative. Table of Contents. +

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What Google Thinks about Influencer Marketing

Content Standard

Google wants bloggers who receive free products in exchange for reviews to disclose that relationship, preferably at the top of the content. That means Google won’t count the link when it determines PageRank, since the link didn’t come about organically. On a Tweet, that might be as simple as using #ad.

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Link Velocity: How to Use Link Velocity to Your Advantage in SEO

seo.co

Amazon is acquiring thousands of natural backlinks daily, while a new website has no business of acquiring more than a handful in a week. PageRank is a number assigned to pages by Google that essentially tells us how important they are within the entire index. Linking Out. What are some of the things that could help?

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How to Use Link Building for Improving SEO

seo.co

See The Ultimate, Step-by-Step Guide to Building Your Business by Guest Blogging for help here. Building links on more prominent, important pages can help you squeeze more PageRank flow out of every link you build. Eliminate link exchanges. Diversify your inbound link profile. Focus your inbound links on key pages.

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Recapping Bill Slawski’s Reddit AMA (Ask Me Anything)

Method and Metric

Reading through the entire thing would take no less than half an hour so here, for your viewing pleasure, is a recap of the highlights and noteworthy points that we believe are some of the key takeaways from this insightful exchange of information. A bit about Bill.

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