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An Introduction to Black Hat SEO

Hubspot

Appearing in search results is vital for business growth, but there’s a right and wrong way of doing search engine optimization. Adding multiple variations of keywords where they add no value creates a bad experience for users. Google explains keyword stuffing as: Lists of phone numbers without substantial added value.

SEO 77
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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Reciprocal link exchanges. + Worst case scenario, your entire domain name could get de-indexed or even blacklisted from Google and other search engines. Reciprocal link exchanges. Back in the day, reciprocal link exchanges were common courtesy. Avoid disguising paid links as image-based ads. Table of Contents. +

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Link Velocity: How to Use Link Velocity to Your Advantage in SEO

seo.co

Amazon is acquiring thousands of natural backlinks daily, while a new website has no business of acquiring more than a handful in a week. PageRank is a number assigned to pages by Google that essentially tells us how important they are within the entire index. Linking Out. The Best Strategy Around Link Velocity.

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How to Use Link Building for Improving SEO

seo.co

Your domain authority is dependent on these metrics, but you can’t just go out and build links with abandon. Instead, your best bet is to use guest posts—custom-written content for external publications that contain a relevant, informative link pointing back to your domain. Eliminate link exchanges.

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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

You already know that any local business you market has to have the table stakes of accurate structured citations on major platforms like Facebook, Yelp, Infogroup, Acxiom, and YP. reference a local business’ complete or partial contact information, that’s called an “unstructured citation.” You can enjoy her previous articles here.

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8 Ways to Use External Links to Improve Your SEO

Single Grain

Outbound, or external links, are hyperlinks that point from your domain to some other website. Third, there’s evidence that external links to authoritative domains can boost your Google rank. Related Content: The Ultimate Guide to Growing Your Business with Influencer Marketing. First, nofollow links also pass PageRank.

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Natural vs. Unnatural Links: What’s the Difference? How to Build a Natural Backlink Profile

seo.co

So-called unnatural links would earn penalties or hurt domain authority, while natural links would improve authority and ranking. Some neutral third party decided that your domain was worth linking to, so they posted a link somewhere to prove a point or offer a resource. Link Destination.