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How to Build a Digital Product Brand That Lasts

Webbiquity

Build an Opt-in Email List. Developing an opt-in email list is vital for nurturing prospects and keeping them interested in your product or service, as well as maintaining relationships and driving ongoing sales from existing customers. If you have an opt-in policy (and why wouldn’t you?), Keep Your Website Updated.

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Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

Pro Tip: A simple way to do this is to send an automated email confirming their subscription with a second opt in confirmation obtaining the customer’s consent. GDPR has been in effect since May 2018, yet many marketers are still adapting their marketing ops and data management to be compliant. Data Permissions.

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Applying Moneyball to B2B marketing

Canadian Marketing Association

For example, a potential buyer sees a banner ad, starts following a brand's Twitter account, and then opts in to receive an email newsletter, which indicates a stronger tie and deepening progression in the relationship. As B2B marketers, we often struggle to justify our investments in the digital realm.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

A/B testing is a method used to determine which version of an ad or landing page performs better. Account-based advertising displays ads exclusively to specific job titles at your target accounts. This ensures that your ads are only visible to the relevant people at General Mills. What is an Ad Audience?

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SEO & Email Marketing: A Comprehensive Guide

seo.co

There are two major ways to take advantage of this: First, you can use your email as a type of regular newsletter , highlighting new content posts from your site to your existing user base. Email marketing is alive and well. Email marketing is alive and well, despite its increasing difficulty. Source: Hubspot.

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The Ultimate Guide to Real Estate

Hubspot

Real estate is a linchpin industry in our society. People need to buy and sell property, and they need experts to help understand and manage the transactions. In the past decade or so, software and websites have amended the traditional real estate process. Next, we’ll talk more about real estate agency below. Who Works In the Real Estate Business?

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The Ultimate Guide to Real Estate

Hubspot

Real estate is a linchpin industry in our society. People need to buy and sell property, and they need experts to help understand and manage the transactions. In the past decade or so, software and websites have amended the traditional real estate process. Next, we’ll talk more about real estate agency below. Who Works In the Real Estate Business?