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How to Build a Digital Product Brand That Lasts

Webbiquity

Your site should serve as a digital pre-sales engineer, making it easy for visitors to find the information they need about your products or services in order to decide to do business with you. Being active, responsive, and sharing engaging content from your product or other areas of the business helps promote your brand online.

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The New Market for B2B Social Influencers

Navigate the Channel

Because business in some markets hinges on the latest news in that industry, publishers hold a great deal of power as social media influencers. They have the potential for much more than the traditional banner ads – you can move forward into social media posts, branded content, and even sponsored reviews.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform.

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Relevant Blogger Outreach. Compile a list of influential bloggers and online editors, and send them a release on your paper, and explain the rationale on why readers would be interested in reading it. Ad text: “Improve Sales Performance. Make sure the release includes links to your website and other appropriate content.

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Social Pros 27 – Jeremiah Owyang and Rebecca Lieb

Convince & Convert

Jeremiah : Well, I think the first point you alluded to, the Facebook social ads, is where we started to see a lot of this merge. We’re seeing this shift, and Gary V himself told me in New York that they’re already deploying ads. One is that standalone display ads are by themselves less effective.

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Why B2B Influencer Marketing is Your Next Big Thing

KoMarketing Associates

These new forms of online media, combined with massively popular business blogs and social media, can serve up valuable opportunities for B2B marketers. While influencer campaigns have become much more competitive in recent years, there is still tons of opportunity in B2B influencer campaigns, which most businesses aren’t doing yet.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Only 55% of bloggers update old posts. Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. If a buyer is on the fence, seeing the success of a similar business in the same industry can help make the choice easier. . . #4.