Martech

DECEMBER 7, 2023

As third-party cookies face deprecation and stricter consumer data privacy regulations emerge, prioritize improving customer data quality instead of depending solely on third-party data brokers. Prioritize transparency and data security by employing clear opt-in and opt-out options for users. Get MarTech! In your inbox.

Paid Content 71

Paid Content Acquisitions Cost per Acquisition Marketing AI 71

NetLine

DECEMBER 18, 2023

Third-party intent data refers to data points that have been collected from various outside sources and stitched together by a separate entity, such as a data broker or marketplace. So, it’s vital to not only identify the various sources of intent data but also implement the necessary processes to collect and analyze it.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Valasys

JUNE 1, 2021

In brief, cryptocurrency mining is a term that refers to the process of gathering cryptocurrency as a reward for work that is complete. As the previously published blocks can’t be modified or altered after being added to the blockchain, this provides a level of transparency. The trend has gained immense precedence in recent times.

Digital Asset Management 52

Digital Asset Management Ad Exchange Peer-to-peer B2B 52

Single Grain

APRIL 8, 2021

Sharing user data with data brokers such as email list providers. For instance, tools such as the Facebook Pixel receives and processes the conversion events on Facebook. Apple's recent data privacy policy is in accordance with their App Tracking Transparency (ATT) Framework. We think that's wrong.

Paid Search Agency 52

Paid Search Agency Mobile Advertising Ads Lead Ranking 52

Zoominfo

MARCH 16, 2022

Data Acquisition and Management “Our first goal is 100% transparency with how we process personal information,” said Anthony Stark, general counsel for ZoomInfo. Our privacy policy and practices have been certified under TrustArc’s Enterprise Privacy and Data Governance Practices. and Swiss-U.S.

Enterprise Management 130

Enterprise Management Zoominfo Work Management Privacy Policies 130