Digital B2B Marketing

SEPTEMBER 10, 2013

Expect to pay a premium for the extra data available through list rentals, with the cost per name ranging from about $0.15 Potential providers: Find lists yourself with a list database like NextMark or going directly to a publisher, or you can work through a list broker like MeritDirect or one of many smaller brokers.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Biznology

FEBRUARY 13, 2015

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Contact media sequence and frequency. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. Offer for response. Creativity.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Lead Liaison

OCTOBER 25, 2016

Hire a list broker who can send out email (through their resources) to drive contacts to the same registration page. Post the webinar on social media. Don’t forget to invite your customers! What about your partners. Don’t forget to actually invite them! Your marketing automation system should offer a way to schedule posts.

Webinar Metrics 48

Webinar Metrics Promotion List Brokers Lead Liaison 48

Versium

JUNE 12, 2018

They can also assess the projected conversion rate of their prospect list and compare it to their typical conversion rate before they deploy it in their marketing campaign. Media Contact. For more information, please visit www.versium.com , www.datafinder.com or follow us @versiumsocial and @getdatafinder on Twitter.

Conversion Rate 40

Conversion Rate Lead Ranking Paid Search Agency Automation 40

Biznology

FEBRUARY 9, 2016

This is where list research comes into play, and it’s a confusing B2B data world out there, as many potential list sources have popped up in the last 10 years. At the beginning of the buying process only three DM media are both targetable and proactive (outbound ) – email, mail, and phone.

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80

Martech

FEBRUARY 5, 2024

Unlike paid media, which is overwhelmingly purchased programmatically today, B2B lead generation remains full of manual processes and hampered by inefficiencies. Running a paid media campaign is relatively easy for an experienced B2B marketing team. Think about how your organization deploys its B2B marketing tactics.

Lead Gen 101

Lead Gen Paid Content Cost per Lead Sales Management 101

Industrial Marketing Today

SEPTEMBER 1, 2011

Watch out for a high level of opt-outs or SPAM complaints from rented or bought lists. These people have not given you explicit permission to receive your marketing e-mails regardless of what the list broker may say. Do a regular merge/purge of your in-house list. Integrating Social Media and Mobile.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60