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Some UK and US government sites are ‘sharing data with ad brokers’

readwrite

send visitor information to multiple online advertising brokers, according to a report. This includes an ad-tech business in China previously embroiled in privacy disputes. Although it displays no ads on public pages, the footer suggests it is managed by a vendor named SportsEngine[.]com. and the U.S. The.gov and.gov.uk

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New Privacy Standards Coming to Apple & Google App Stores

Convert

App Privacy Requirements Added to the iOS App Store & Mac App Store. The update — which was pushed out last week — populates the app stores with all-new privacy labels that make that information transparent and easy to digest for users. A mockup of an iPhone displaying the App Store labels ( source ).

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The cookieless mobile world: how advertisers can stay competitive

illumin

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. The digital media scene has had a shake-up since 2024 began.

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4 tips for navigating sensitive customer data

Martech

This recent backlash led to California’s Consumer Privacy Act (CCPA) which went into effect in 2018. More states have since followed, giving them more control over what personal data can be collected, brokered and used for marketing. Dig deeper: Why marketers should care about consumer privacy.

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Navigating the Minefield: Common Pitfalls in Financial Content Marketing

ClearVoice

Update your website to reflect regional privacy laws. The page declares it is not a credit repair company, credit reporting agency, broker, or advisor. They then created content that answered the same topics more clearly. Employ a legal review process to ensure proper compliance.

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What is programmatic advertising?

Bannerflow

How do you create programmatic display advertising ? Step 7: Once the winning bid is picked, the SSP displays that ad to the user on the publisher’s site. A decade ago it was mainly just display advertising but now there a range of different and growing options. The oldest format of programmatic advertising is display.

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Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?

Single Grain

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. What Is the Privacy Sandbox?

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