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Why Investors Need to Use Social Media

Convince & Convert

In the past, successful decision-making was based on knowledge garnered from traditional media, trade publications, and personal connections. However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements. And that’s precisely where social media comes in.

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Facebook Ads Targeting: What Recent Changes to Facebook’s Ad Platform Mean for Your Ad and SEM Strategy

QuanticMind

If you advertise on Facebook, you may be wondering how changes to the social media platform will impact your reach and ad results. Below, we’ll explain which Facebook ads targeting options are changing and what these changes mean for your social media and paid advertising strategies. Why Facebook Is Changing Ad Targeting.

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How to be indispensable: The CMO’s cheat sheet

B2BMarketing.net

These are things you should not be doing at all — scrolling social media, procrastinating with off-strategy tasks, that however pleasant or enticing, take you away from the top quadrants. Mission: Highly correlated with Vision, why does everyone come to work every day? Keep track of these tasks by e-mail or messaging.

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What is Digital Out-Of-Home (DOOH) Advertising? Definition, Advantages, Programmatic Approach, Trends and Examples

Martech Advisor

Today, companies like Snap (owned by Snapchat) are starting to offer innovative tech to correlate individual smartphone data with public display ads. Already DOOH is impacting key advertising metrics including brand lift and correlated in-store footfalls. Real-time bidding (RTB) eliminates brokers, price-fixing and ad space-domination.

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Social Pros 24 – Shawn Morton, JPMorgan Chase

Convince & Convert

This is Episode 24 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Shawn and Eric’s Social Media Stat of the Week ( this week : are corporate crises isolated events or do they affect a brand for eternity?). Do you have a social media stat of the week?

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How to Optimize Your E-commerce Site for Revenue

Convert

Faster site speed correlates to better rankings. Sep Niakan , Managing Broker at Condoblackbook recommends keeping an eye on your most popular pages and using buyer search behavior to optimize your product page. Janis Thies , Managing Partner at SEOlutions. Site speed is also an essential factor if you want to rank on Google.

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How to Optimize Your E-commerce Site for Revenue

Convert

Faster site speed correlates to better rankings. Sep Niakan , Managing Broker at Condoblackbook recommends keeping an eye on your most popular pages and using buyer search behavior to optimize your product page. Janis Thies , Managing Partner at SEOlutions. Site speed is also an essential factor if you want to rank on Google.