How to get a Bigger SEM Budget
WebMarketCentral
NOVEMBER 7, 2007
In a recent Search Insider post , Gord Hotchkiss asks the question: "Will Agencies Get Search?" And concludes by saying "And for all these reasons, I don't think big agencies will ever truly get search." Maybe he's right, and big agencies won't get it (though smaller agencies, like the one I work for , certainly do).
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