WebMarketCentral

NOVEMBER 7, 2007

Yet according to Forrester Research , "While 87% of B2B marketers we surveyed last year said that they use email in marketing, most lagged behind in adopting interactive tactics such as search (57%)." As an example, I was asked several months ago by a client to take over a floundering SEM campaign.

SEM 20

SEM Budget Programs Advertising Agencies Paid Search Agency 20

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Forrester Blog for Interactive Marketing Professionals.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

KEO Marketing

SEPTEMBER 1, 2017

Another study found businesses that use marketing automation to nurture prospects experienced an impressive 451% increase in qualified leads. According to Forrester Research, B2B marketers who implemented marketing automation software increased their sales pipeline by an average of 10%.

Marketing Automation Services 48

Marketing Automation Services Practices Work Management Top of Funnel 48