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Book Review: Social Media Marketing

Webbiquity

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Wikis (Wikipedia, hundreds of specific topic-focused wikis). Sure, social media can in some cases drive lead generation and even direct sales (so can PR), but that isn’t its strength or its primary purpose.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

Your PR team was aware of most of these as it often had a hand in generating those placements. Its monitoring covers blogs, message boards, forums, microblogging sites, wikis, media sharing sites, social networks, online classifieds and review sites. Traditional PR + Social Media Monitoring. Nielsen BuzzMetrics.

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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. Former reporter, now PR guy Tom Spalding is chronicling the blow-by-blow with regular Storify collections from the Social 46 trenches.

Outreach 122
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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management. Current users probably track just a small number of individuals and cases, such as key bloggers and specific complaints that must be resolved.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. In the beginning (for us), and when I start up a new blogger (this morning), this question comes up very early in the discussion. Some perceived this "new" practice to be frivolous.

Blogger 40
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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. Marketing and PR practitioners have actually, in many ways, been slow to get this. Tell us about what you do and how you got into B2B marketing.

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Content Curation in B2B Marketing

Online Marketing Institute

Bruner is one of the featured experts in this report This report is written by contributor to this site BL Ochman I guess this was inevitable   From Whom We Steal: A Penny For… Adrants Adverblog Anil Dash B2Blog Big Blog Company Blog Business World Blogads BlogLogic Business Logs Business2Blog BusinessPundit Church of the Customer Concentric, (..)