Navigate the Channel

JANUARY 2, 2024

There are ways for businesses to manipulate reviews and older ones may be more susceptible to fraudulent activity. They don’t conflate WOM with a stranger’s review online. Active engagement with older reviews can help build trust and credibility. FAQs Why are online reviews significant for consumers?

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

Bluetext

MAY 8, 2023

WOM (Word of Mouth) When your friends give you the lowdown on the latest product or service, that’s WOM. DAU (Daily Active User) A user who’s all about that daily engagement life. MAU (Monthly Active User) Basically, a user who pops in once a month for some good times.

Top of Funnel 26

Top of Funnel Enterprise Management Work Management WOM 26

Convince & Convert

MARCH 28, 2012

So with Americans already willfully engaging in casual gaming, doesn’t it make sense for brands to gamify their customer service call center experiences to leverage an activity customers clearly (and already) enjoy ? Brands could reward customers with coupons, miles or points for their ‘waiting on hold’ time investment.

Work Management 129

Work Management Marketing Management Service WOM 129

Convince & Convert

MARCH 28, 2012

So with Americans already willfully engaging in casual gaming, doesn’t it make sense for brands to gamify their customer service call center experiences to leverage an activity customers clearly (and already) enjoy ? Brands could reward customers with coupons, miles or points for their ‘waiting on hold’ time investment.

Work Management 128

Work Management Marketing Management Service WOM 128

Convince & Convert

APRIL 28, 2010

Here is some research that shows as little as 4% of your customers are actively advocating your brand: [link] The good news is that as marketers, we at least have inexpensive, accessible data through the social web to learn about this. This strategy builds WOM like you wouldn't believe.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 14, 2010

Years ago, they were created over time through news stories and ad placements and customer activity. There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM. The change has come from how people create their perceptions.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

SEPTEMBER 20, 2010

Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. The MarketingProfs research bears this out, as usage of primary social outposts is almost identical, regardless of budget. power to the people ?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150