Convince & Convert

APRIL 28, 2010

Here is some research that shows as little as 4% of your customers are actively advocating your brand: [link] The good news is that as marketers, we at least have inexpensive, accessible data through the social web to learn about this. This strategy builds WOM like you wouldn't believe.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 14, 2010

Years ago, they were created over time through news stories and ad placements and customer activity. This resonates with me, since I've been saying for a while now, “Stripped down to its essentials, new media marketing is about participating in the conversations that will go on with or without us.&#

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

SEPTEMBER 20, 2010

Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 22, 2010

Second, the social media tools and destinations will inevitably change, but considering 83% of online Americans are active in social media, and there are 425 million people with Facebook accounts, I think we’re past the lava lamp stage.

Social Media 130

Social Media Paid Content Media Advertising Agencies 130