Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
APRIL 28, 2010
Here is some research that shows as little as 4% of your customers are actively advocating your brand: [link] The good news is that as marketers, we at least have inexpensive, accessible data through the social web to learn about this. At the same time, word of mouth marketing IS important, and effective.
Let's personalize your content