Convince & Convert

APRIL 28, 2010

Here is some research that shows as little as 4% of your customers are actively advocating your brand: [link] The good news is that as marketers, we at least have inexpensive, accessible data through the social web to learn about this. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.).

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Convince & Convert

JULY 14, 2010

Years ago, they were created over time through news stories and ad placements and customer activity. There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM. The change has come from how people create their perceptions.

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Convince & Convert

SEPTEMBER 20, 2010

Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. The MarketingProfs research bears this out, as usage of primary social outposts is almost identical, regardless of budget. power to the people ?

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Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 22, 2010

Second, the social media tools and destinations will inevitably change, but considering 83% of online Americans are active in social media, and there are 425 million people with Facebook accounts, I think we’re past the lava lamp stage. link] Nikki Stephan I really like how you broke down the ways to use social media. Thanks, Jay!

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