Inbox Insight

SEPTEMBER 10, 2021

Read on to uncover how B2B marketing segmentation is advanced by B2B buyer insights…. How can you unlock key audience intelligence to dial up your demand gen activity? Putting the right message in front of the right buyer to generate the right response is key to effective B2B marketing.

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98

PureB2B

MAY 30, 2022

On top of the mentally demanding work, SDRs also handle a ton of administrative tasks, manual research, and other non-selling activities. Services like DemandScience Intelligence can provide SDRs with millions of contacts, including key business decision-makers and potential buyers that match your ICP.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

PureB2B

MARCH 28, 2022

Developing a variety of content that is both visually appealing and actively engaging will help your brand pull in more organic page views. The way you format these links to your site can greatly impact your buyer’s ability to find it. Try to avoid a URL that is too long and focus on a snappy phrase that will hook your buyer.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

Directive Agency

JULY 23, 2020

Business-to-business (B2B) advertising refers to any advertising activities created to target a business audience. This differs from business-to-consumer (B2C) advertising, which refers to advertisements that are created to market a product or service to general consumers. What is B2B advertising? Consideration.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Sword and the Script | B2B

DECEMBER 26, 2023

Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. This year, we saw in-house teams get downsized and agency budgets get reduced. Authentically connecting with customers on the problems your product or service is solving.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Management 129

Inbox Insight

JUNE 30, 2023

You can make this channel super effective by: Breaking down TALs into category clusters Creating relevant content around those categories Delivering content syndication to clusters via third party partners that have audiences matching your Ideal Customer Profile (ICP), and with an active interest in category areas.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

Heinz Marketing

JULY 9, 2021

Features/functionality: Different service levels; Self-Service, Full-Service Management, or Advanced Solutions. Incorporate buyer intent data against a suite of content-targeting and syndication solutions. Develop an informed targeting approach that incorporates real intent from real, in-market professionals.

Paid Content 137

Paid Content Marketing Automation Services Work Management Marketing Management 137

Inbox Insight

JANUARY 5, 2023

What is demand generation? Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. 4 common misconceptions of demand generation. 4 common misconceptions of demand generation. Email marketing.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

PureB2B

DECEMBER 19, 2020

We access over 125 million in-market buyers , across various segments and industries to gain a growing knowledge of trends and challenges in any given space. At the same time, PurePredict analyzes our research backed audience of in-market buyers in order to gain a full scope of information on their activity and purchase trends.

Intent 62

Intent Analytics Work Management Marketing Management 62

PureB2B

DECEMBER 19, 2020

We access over 125 million in-market buyers , across various segments and industries to gain a growing knowledge of trends and challenges in any given space. At the same time, PurePredict analyzes our research backed audience of in-market buyers in order to gain a full scope of information on their activity and purchase trends.

Intent 62

Intent Analytics Work Management Marketing Management 62

Inbox Insight

NOVEMBER 30, 2023

What’s been successfully captivating the attention of B2B buyers in your market? Which intent topics are experiencing the greatest uplift in active searches? It’s no surprise that cyberattacks feature in the top 3 spiking intent topics in NAM, with 153,479 actively searching businesses – up 72% in 90 days.

Marketing Automation Services 80

Marketing Automation Services Marketing Attribution B2B Budget Programs 80