Onalytica B2B

JANUARY 8, 2019

When I started my career, activity-based marketing communications was the core focus to help grow branding awareness. Early on I wanted to measure the impact to these activities and experienced limitations in data, technology, alignment, and apathy. And the buying process needs to be made as easy as possible.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Valasys

AUGUST 18, 2020

B2B marketers can best use LinkedIn as a marketing platform for lead generation using the tactics described below: 1. Marketers can attract prospects through social listening and through other organic and paid social media marketing activities involving the use of lead generation forms or other methods for data collection.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

Customer Experience Matrix

SEPTEMBER 8, 2017

So B2B marketers didn't need the rich customer profiles that a CDP creates. Meanwhile, the sales, account and customer success teams generally worked with individual and account records stored in a CRM system, so they weren't especially interested in CDPs either. Well, which B2B marketers have been the most active martech adopters?

Marketing Automation Services 168

Marketing Automation Services Buy Work Management B2B Marketing 168

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Unfortunately, the data in most CRM systems isn’t tight enough to help marketing. In too many cases, SFDC is just a glorified contact manager.

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80’s , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. Email Marketing Software.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

SmartBug Media

JANUARY 20, 2021

HubSpot has five core products you could migrate your existing system into: CRM: The database of contacts you have, contact activity, and so forth. Marketing Hub: Marketing emails, landing pages , and so forth. CRM: Ensure Clean Imports. Marketing Hub: Rebuild Using Existing Content.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

Porch Group Media

AUGUST 4, 2020

To achieve marketing objectives, marketers have increased spend in several key areas including: 56% – Site/Mobile Chat 55% – Mobile App Functionality 51% – email 50% – Video 47% – DMP 47% – Marketing Database.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

The Point

OCTOBER 26, 2010

As part of a team that works regularly with companies who are either actively considering marketing automation, or have just invested in the technology, we get a first-hand view into what drives people to take the leap. Here are a couple of other factors that often figure prominently: Desire for Marketing Efficiency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80's , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. Email Marketing Software. In 1986, ACT!,

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

The Point

OCTOBER 14, 2010

Enable sales reps to turn off lead nurturing for specific prospects from within the CRM system. Develop a lead nurturing program designed to resuscitate “rotting leads” – leads that haven’t shown any activity in 6 weeks. Systems like Marketo can be used to remind sales reps (via sales alerts) of untouched or stale leads.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence.

Social Media 123

Social Media Work Management Marketing Management Media 123

SalesIntel

FEBRUARY 28, 2024

5 LinkedIn Sales Navigator enables sales teams to manage and integrate their LI target account lists into their CRM, as well as get notifications of new, relevant matches and activities done by those accounts. 5 ZoomInfo is a B2B data supplier offering several platforms for sales, marketing, people management, and operations.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

SalesIntel

FEBRUARY 14, 2023

5 LinkedIn Sales Navigator enables sales teams to manage and integrate their LI target account lists into their CRM, as well as get notifications of new, relevant matches and activities done by those accounts. 5 ZoomInfo is a B2B data supplier offering several platforms for sales, marketing, people management, and operations.

Zoominfo 52

Zoominfo B2B Marketing Lead Ranking Ideal Customer Profiles 52

Smarte

MAY 24, 2023

The provider should also offer easy integration with existing CRM systems and marketing automation tools. Now the question is, in this horde of B2B database markets, which is the most accurate one? They also offer an enrichment feature that updates your CRM and MAP in real-time to help you run high-quality campaigns.

Zoominfo 52

Zoominfo Marketing Automation Services Demand Generation Marketing Management 52

Online Marketing Institute

JULY 31, 2012

Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” Erin Hoskins, Senior Marketing Director, New Media, Meredit h.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I’m sure I forgot a few. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

JANUARY 12, 2021

Michael: On the technical level, we track pretty much everything that happens on the website, as well as integrate that with transactional platforms like a CRM, marketing automation , and those kinds of things. We basically pull all of those together, on the technical side, into a graph database which allows us to see end-to-end.

Allocation 230

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 230

ViewPoint

JUNE 15, 2018

We’ll take a deep dive into each in just a minute but first let me make a couple of observations: Revenue is driven by coordinated and focused sales and marketing activities that can be measured and continuously improved. It’s not a sales-only process, and it’s not a marketing-only process. Marketing Measurement.

Cost 136

Cost Forecasting Work Management Marketing Automation Services 136

The Point

NOVEMBER 8, 2010

The client sourced the names from their CRM database and outside lists and has taken great pains to verify the contact information. This isn’t a typical use case for marketing automation, but there’s plenty that marketing automation will do to make the campaign that much more effective.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Microsite 100

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Great leveler for small businesses and a competitive advantage if they execute well.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

DiscoverOrg

NOVEMBER 29, 2016

Safety with Tools: Phone, Email, CRM, Data. The reasons you need a phone, email, CRM and data are pretty evident, so I won’t say much here. Marketing invests a lot of resources to drive traffic to our website. In short, they are able to compete in a hectic marketplace.

Lead Ranking 120

Lead Ranking Lead Scoring Trigger Marketing Marketing Prospects 120

Heinz Marketing

FEBRUARY 8, 2021

If you were involved in database marketing, B2B marketing, before marketing automation, you’re probably familiar with a little company called Epiphany, which was all about database marketing, which was all about precision marketing. And where most focus on activities, we focus on outcomes.

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98

Online Marketing Institute

JULY 31, 2009

There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

and implicit (behavior, activity, interest, etc.) – that both sales and marketing believe distinguish hot leads from the rest. Again, scores change with activity levels and age. The visitors who qualify as a lead, are inserted into the CRM and then followed up by calling or emailing. No, but it’s a start.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40