Activities Conversion Correlation Direct Marketing 
Inbox Insight
MARCH 14, 2022
While the role and expectation of each channel will differ, a true multi channel approach requires all components of your channel activity to align to your overarching strategy. One of the key takeaways from our market research analysis is that an integrated multi channel approach is vital to achieving a unified cross-channel experience.
Marketing Insider Group
JANUARY 29, 2013
Marketing Metrics Keep Marketing Accountable. I have spoken before about the traps of focusing on tactics and activities instead of results and the perils of not having a well-defined business case. This calculates the financial return of the company’s investment in all marketing activities. Image Source.
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Customer Experience Matrix
OCTOBER 15, 2010
I spent most of the past week in San Francisco at overlapping conferences for the Direct Marketing Association and Marketo. My Marketo presentation was based on the marketing measurement white paper I recently wrote for them, which argues that measurement should be based on tracking buyers through stages in the purchase process.
The Mx Group
NOVEMBER 17, 2017
Most CRMs and marketing automation tools are not created to present this view of activity across an account. The short answer is to “wire up” an Accounts view of your pipeline (leads through close) in your CRM so you can monitor activities at the account level. You never know, it may spark a conversation.
GreenRope
FEBRUARY 18, 2018
We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns. Marketing Automation & Direct Mail = Direct Mail Automation.
GreenRope
FEBRUARY 18, 2018
We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns. Marketing Automation & Direct Mail = Direct Mail Automation.
GreenRope
FEBRUARY 18, 2018
We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns. Marketing Automation & Direct Mail = Direct Mail Automation.
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