Smashmouth Marketing
JUNE 17, 2010
ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. Upon opening up the solution, you can view your ActiveConversion dashboard.
LeadSloth
MARCH 16, 2009
ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies.
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Customer Experience Matrix
NOVEMBER 19, 2008
As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors.
LeadSloth
APRIL 29, 2009
Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. In alphabetical order: ActiveConversion B2B Marketing Blog. Genius publishes some good best practices posts, combined with some company-related news.
Customer Experience Matrix
JULY 8, 2009
Silverpop's figures may also be inflated by its consumer email production business. ActiveConversion is not new but also has a low price point. The only important exception is LoopFuse , which I have deferred at the company's request. The outlier here is eTrigue , a long-established player that I've never looked at in depth.
Customer Experience Matrix
JULY 11, 2011
The eight companies account for more than 90% of the total installations, so the exclusions are statistically insignificant.** B2B marketing automation could still stall – as B2C marketing automation did – as a niche product for an elite group of sophisticated marketers.
Customer Experience Matrix
JULY 20, 2009
Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself.
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