LeadSloth
MARCH 16, 2009
ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies.
Smashmouth Marketing
JUNE 17, 2010
ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. Upon opening up the solution, you can view your ActiveConversion dashboard.
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Customer Experience Matrix
NOVEMBER 19, 2008
My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors. I spoke with Marketbright and Pardot this week and connected with ActiveConversion some time ago.
LeadSloth
APRIL 29, 2009
In alphabetical order: ActiveConversion B2B Marketing Blog. Genius publishes some good best practices posts, combined with some company-related news. The Market2Lead blog got a boost when Kevin Joyce joined the company. This is my new discovery. Recently, they are writing more posts, and some good ones too! Marketbright blog.
Customer Experience Matrix
JULY 8, 2009
ActiveConversion is not new but also has a low price point. The only important exception is LoopFuse , which I have deferred at the company's request. Silverpop's figures may also be inflated by its consumer email production business. The outlier here is eTrigue , a long-established player that I've never looked at in depth.
Customer Experience Matrix
JULY 20, 2009
Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself.
Customer Experience Matrix
JANUARY 11, 2011
Given that these are fast-growing companies and the employee counts were based on figures for September or later, the average headcount through the course of the year was lower, meaning the revenue per full-time-equivalent employee would be higher – probably not so far from my $200,000 figure.
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