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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing. eMarketing Association Network. B2B Technology Marketing Community. Salesforce.com. Data Science.

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Tips and Tricks from the LiveSocial Leaderboard

Seismic

We’ve used the Seismic blog as a space to define social selling and showcase its ability to enhance buyer engagement. The biggest takeaway from our internal LiveSocial program is that individual users put their own spin on their social engagement strategy. Before LiveSociaI, I didn’t know what I was doing on social media.

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Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

Content marketing requires that you publish frequently on your site, your blog, and in social media. Do you use social media like Facebook , Twitter or LinkedIn ? Clever headlines and intriguing social updates will get them to click over to your content. Which e-newsletter and blogs do you subscribe to?

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How to Prove ROI for a B2B Social Media Strategy

KoMarketing Associates

If your organization is struggling to measure the success of a B2B social media strategy, you are not alone in this challenge. As detailed in news coverage last year, a report from Simply Measured discovered that 61 percent of brand and agency marketers were struggling to determine the ROI of their social media initiatives.

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The 6 Best B2B Social Media Platforms to Drive Results

EveryoneSocial

When building your marketing strategy, an essential component to decide is what B2B social media platforms to prioritize. Social media offers one of the most direct opportunities for business marketers to showcase their products, people, and priorities. Best B2B Social Media Platforms.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Social networking stuff fits here too. Yahoos New HomePage Integrates Applications --and Dabbles with Social Yahoo! I’m sure I forgot a few. Feel free to chime in if I did.

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9 call analytics platforms for marketing teams to consider

Martech

Every enterprise is unique and at a different level of maturity in its web, social, mobile and multichannel marketing efforts. Provides a real-time view of the customer journey to have smarter customer conversations. Key customers include BBQ Guys, DISH Network, University Hospitals and 1-800-GOT-JUNK? Product overview.