Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. But there are plenty of other options, particularly for marketers with limited budgets. They focus on email nurturing campaigns and marketing measurement.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

TrustRadius Marketing

MARCH 23, 2020

Not all contact center technology is equipped for the full range of call center activities. Conversely, software that has an exhaustive list of features may be overkill for smaller operations. Along with receiving or making calls, they have the infrastructure to support customer conversations across different digital platforms.

Work Management 52

Work Management Contacts Marketing Management SMS 52

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

KoMarketing Associates

MAY 1, 2018

As detailed in news coverage last year, a report from Simply Measured discovered that 61 percent of brand and agency marketers were struggling to determine the ROI of their social media initiatives. Fast forward almost 10 months later and challenges are similar despite the rapid adoption of marketing technology to aid in these efforts.

Social Media 155

Social Media ROI Media Marketing & Strategy 155

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Top. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Launch Marketing

MAY 22, 2020

Like everyone else, marketers continue to adapt to the COVID-19 crisis as new updates roll in and the future remains foggy. Start updating and preparing your COVID-aligned marketing and business strategies using our B2B Crisis Marketing Toolkit. Then you need to refocus marketing messages on those more relevant pain points.

Planning 62

Planning Allocation Verticals Paid Search Agency 62

Writing on the Web

NOVEMBER 13, 2014

Do you use social media like Facebook , Twitter or LinkedIn ? What makes for effective content marketing? My client’s blogs and sites where I manage their content marketing. Some days I’m spending not as much time on LinkedIn or Facebook or Twitter. Content Marketing' They won’t stay. Of course, this varies.

Business Blogging 100

Business Blogging Ning Wikipedia Business 100

EveryoneSocial

FEBRUARY 1, 2021

When building your marketing strategy, an essential component to decide is what B2B social media platforms to prioritize. Social media offers one of the most direct opportunities for business marketers to showcase their products, people, and priorities. Twitter is also a great resource for social listening and gauging brand sentiment.

Social Media 52

Social Media Webinar Metrics Media B2B 52

Optinmonster

MARCH 11, 2024

Adding social proof to your marketing campaigns can help you establish trust among your potential customers and increase sales. Testimonials can increase conversions on sales pages by 34%. All these stats show that social proof is a must-have factor in your marketing strategy to help you position your business as a trustworthy brand.

Tools 66

Tools Work Management Marketing Management Best Practices 66

SnapApp

DECEMBER 5, 2016

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. TopRankBlog.

Paid Content 48

Paid Content Stats Marketing Budget Marketing & Strategy 48

Content Standard

APRIL 3, 2015

That might include YouTube or Instagram, given their popularity, or networks that encourage active conversational involvement, such as Reddit or Tumblr. Twitter: The Journalist Favorite. You might notice that I haven’t yet mentioned Twitter. Twitter is also where lots of stories first break (unlike Facebook).

Social Media 40

Social Media Media Word of Mouth Case Studies 40

Heinz Marketing

MARCH 26, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’re calling this episode: Marketing Operations 2.0: How do you decide where to focus and what should get your attention as a marketer?

Sales Management 58

Sales Management Top of Funnel Sales Qualified Leads Marketing Analytics Tools 58