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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. eMarketing Association Network.

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Tips and Tricks from the LiveSocial Leaderboard

Seismic

My LinkedIn account was primarily a professional curriculum vitae. I wasn’t cultivating a personal brand online, so I mostly used Linkedin to connect with people in similar roles as me. When I did post on Linkedin, I would exclusively share the blog posts and articles that marketing requested my team to share.

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Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

Do you use social media like Facebook , Twitter or LinkedIn ? Some days I’m spending not as much time on LinkedIn or Facebook or Twitter. Nevertheless, I feed information to them every day and respond to requests, even if I’m not actively conversing. Which e-newsletter and blogs do you subscribe to?

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Conversica and Gainsight Announce First Integration Harnessing AI to Empower Customer Success Teams To Work More Efficiently At Scale

Conversica

The integration will empower Customer Success Managers (CSMs) to offload the necessary but time-consuming conversations to a digital assistant, including driving product adoption, initiating early renewals, and ultimately creating customer advocacy, giving CSMs more freedom to focus on more strategic, revenue-generating activities.

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1| Setting Foundational Goals for Go-To-Market Success

Apollo

If you want to take a look at it, feel free to reach out to me over LinkedIn or email and I can share it with you. To calculate: Start with you Average Contract Value (ACV) as it is a good indicator to benchmark conversion metrics (if you don’t have your own already) and convert your goals to activity KPIs.

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Are You Reaching Your A/E/C Lead Generation Potential?

Hinge Marketing

Stock content can be a powerful tool for nurturing prospects and drawing them into an active conversation and consideration of your firm’s services. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Self-qualifying leads. Ready to move your A/E/C firm into high growth?

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The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews

Adobe Experience Cloud Blog

The main difference between Yelp and these yelpified technology sites is that review sites validate users through means such as LinkedIn and personal interviews, eliminating the fear of fake advertising or competitors trying to attack rivals’ reputations. Don’t just wait for potential customers; join the discussion before it starts!