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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. For example, take Active Conversion. Users can define an initial list, either imported from an external system or selected from the Active Conversion database.

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Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark Consulting

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before. Total Website Activity Conversion Rate.

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Going back to basics: Marketing as a conversation

Martech

It happens less today than in the past, thanks to the readily available data we can pull from platforms like Google Analytics. Google Analytics also offers a wealth of data that can tell you a lot about how your audience interacts with content, from acquisition channels to time on page and bounce rate. Where are they in the world?

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Google Analytics. From the group introduction: Google Analytics is widely used in the web analytics industry and is becoming more and more extensive. Why it’s great: The description is a bit of an understatement since as many as 50 million websites deploy Google Analytics as of late 2015 ( source ). Search Engine Land.

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Blog: Human-Like Conversational AI: Past, Present, and Future

Conversica

Seeing how successful this was in accelerating deals, Conversica has since expanded the use cases for its Conversational AI technology to assist revenue-generating teams across industries. The 2010s saw a jump in the number of households and businesses leveraging personal AI Assistants including Google Home and Amazon Alexa.

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From Awareness to Advocacy: Automate the Entire Customer Lifecycle

Televerde

Tools like Google Ads allow you to set bid amounts according to how likely your advertisement is to get clicks and result in conversions. Such automated nurturing tools help keep an active conversation going between the consumer and the company. Here’s how to automate the customer journey every step of the way.

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Are You Reaching Your A/E/C Lead Generation Potential?

Hinge Marketing

Simple—a new client uses a search engine (like Google) to search for a term, and your blog post on the same topic pops up. Blogs give your website greater influence with Google, meaning that you will rank higher on search findings. They click on the blog post and voila ! They are now on your website. Stock content.