Writing on the Web

AUGUST 29, 2012

width="210" height="139" /> Content marketing is all about quality content that grabs the attention of your ideal prospects and clients. Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what are our target audience ‘s interests, wants and needs? What about you?

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Industrial Marketing Today

AUGUST 27, 2012

Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. P.S. That article has generated a very active conversation for both sides of the argument. Source: The End of Solution Sales, Harvard Business Review – HBR blog).

RFP 60

RFP Peer-to-peer High Quality Lead Lead Scoring 60

Adobe Experience Cloud Blog

AUGUST 4, 2015

This process can be more effective than pay-per-click (PPC) ads or sponsored posts, as it allows active conversations in real-time that aid buyers in their research. In fact, peer experience and product ratings are the most valuable sources of non-vendor content for technology buyers, according to a Forrester survey.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

KoMarketing Associates

MAY 1, 2018

Almost 38 percent of marketers surveyed in a separate report from NetBase indicated that even though social analytics have made campaigns more successful, they are still unclear on how to measure social media ROI. As I mentioned in a previous post , goal or conversion tracking typically falls into one of three key areas.

Social Media 155

Social Media ROI Media Marketing & Strategy 155

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Optinmonster

MARCH 11, 2024

Testimonials can increase conversions on sales pages by 34%. You may be wondering if you really need to use social proof on your site, so let’s take a look at how social proof helps with conversions. What Is Social Proof and How Does it Help With Conversions? And achieving these goals is much easier with the right tools.

Tools 65

Tools Work Management Marketing Management Best Practices 65

Writing on the Web

NOVEMBER 13, 2014

This will allow you to create blog posts that area engaging, and you can focus your content on the keywords your readers, and prospects, are likely to use in searches. Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what are our target audience ‘s interests, wants and needs?

Business Blogging 100

Business Blogging Ning Wikipedia Business 100