B2B Marketing Traction

APRIL 30, 2014

Here are some of the IBM study recommendations for what CMOs must change in order to act on the digital marketing opportunity. CMOs need to focus on relationships, not just sales. The first thing that has to shift is CMO’s belief that the sale is their objective. The CMO reach must go through the entire supply chain.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

MARCH 12, 2013

In his article, How to Run a Sales and Marketing Meeting , Scott Christ suggests that you keep the meeting interesting by starting with an icebreaker that is not related to business, such as what people did over the weekend, etc. This list also acts as input for your next marketing meeting agenda. Run your marketing like your business.

Planning 100

Planning Effectiveness Work Management Marketing Plans 100

B2B Marketing Traction

JANUARY 27, 2011

The pitch can feed an emotional buy and lead us to act based on intuition not facts. As a marketing consultant, I came out of the corporate side – sales and marketing in the software industry. What is it about the pitch that makes us want to buy? I think the pitch can feed our sense of importance. Did you buy?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Proposals PR 100

B2B Marketing Traction

JUNE 13, 2011

I ran some of my website pages through the program and found that two consultants had copied two of my most popular articles – The Truth About Trade Shows and Why Can’t Sales and Marketing Just Get Along? This was in 2006. How to Protect Your Blog from Content Thieves by Jean-Baptiste Jung, Cats-Who-Code.

DMCA 100

DMCA Copyright B2B Marketing Trade Show 100

B2B Marketing Traction

NOVEMBER 12, 2010

The biggest challenge in doing this analysis is in being open and honest about what is really going on and acting and solving the problems. Have you ever bought a product or service where you were excited about your decision to buy (maybe after a rigorous buying process), only to be very disappointed by the delivery? It happens all the time.

Service 100

Service Analysis Class Education 100