article thumbnail

Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Black hat SEO tactics might get you to the top of the SERPs for a short period of time, but those results won’t last. When this attribute is present search engines will ignore the link in terms of flowing PageRank. Article spinning. + Publishing videos to YouTube just to create backlinks. + Clickbait. + Duplicate content. +

article thumbnail

The History of the Google Algorithm

ClearVoice

This article will chronicle the history of Google algorithm updates from PageRank to modern day. This article will chronicle the history of Google algorithm updates from PageRank to modern day. When Google launched in 1998 , it used an algorithm called PageRank. What is the Google algorithm?

DMCA 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Evolution of AI and SEO: Adapting to New Search Behaviors

Brightedge

As we focus on search, we can see that AI in search has evolved from the introduction of expert systems (think PageRank in 2010), rules engines, data science, neural networks, and much more! The rise of ChatGPT and Generative AI has accelerated this need like never before. A race to pass the Turing Test.

article thumbnail

21 Smart Google SEO Tips for 2021

Moz

But if we write a well-crafted meta description, it can compel users to click, and that means using keyword-rich descriptions that people are actually searching for, so when Google does use your meta description, it's encouraging those clicks and acting as marketing copy for your website. FAQ schema gives you a lot of SERP real estate.

SEO 90
article thumbnail

Google Sitelinks: How to Acquire Google Sitelinks [9 Steps]

seo.co

Most webmasters believe that sitelinks are a reputation enhancer while also allowing a webpage to control greater real estate in SERPs. In this post, we’ll discuss best practices for Google Sitelinks and how to acquire them for maximum SERP exposure! ” Google tells you more about sitelinks within Webmaster Tools.

Google 98
article thumbnail

How To Develop An Outreach Strategy: 15 Tips From Experts

BuzzSumo

I decided to interview 15 inbound marketers, and ask them how they develop their outreach strategy, and their 1 greatest outreach challenge. Here is what they had to say: Want to get started on your own outreach strategy? Try BuzzSumo. Kristi Hines , Freelance Writer and Blogger. 1) When performing outreach, what is the end goal usually?

Outreach 114
article thumbnail

Why You Should Outsource Link Building to Boost Your SEO Efforts

Single Grain

Authority refers to a website’s trustworthiness and credibility, which is calculated by PageRank (PR). PageRank is an algorithm named after Larry Page, one of the co-founders of Google, and is based on the concept of “link equity.” When any site on the web adds a hyperlink to your website, it is counted as a backlink.