Martech Advisor

NOVEMBER 14, 2019

How can a centralized analytics team help not only break down organizational silos but also help learn more about your customers and their behaviors across channels? This team model allows visibility into learnings that can be applied across media/channels and share knowledge/data across teams to enable a meaningful customer journey.

Analytics 50

Analytics Marketing AI Multi-Touch Attribution Multi-Channel 50

SmartBug Media

MARCH 19, 2021

7 Marketing Channels to Focus On in 2021. 5 Tools and Technology for Effectively Reporting on Multi-Touch Attribution. The foundation of any great digital marketing campaign requires a solid understanding of general inbound marketing concepts, ideas, and best practices. Must-read articles: Are Blogs Dead in 2021?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

AUGUST 8, 2019

But if half of small business are using it, we just can’t afford to ignore this channel, no matter how perplexing. Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). Search Engine Marketing (SEM).

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

chiefmartech

AUGUST 5, 2019

As a shorthand, I think of these tracks as stacks, facts, and acts. Data & Analytics — the “fuel” that powers your driving machine. Marketing & Leadership — your “destination” and the “route” to get there. In between sessions, we’ll also have awesome snacks.

Enterprise Management 58

Enterprise Management Planning Marketing Attribution Work Management 58

QuanticMind

OCTOBER 17, 2018

That said, for many organizations, that recipe for success often shares common elements that include visibility, insight, action and attribution. Whether it be content type, target keywords, platforms, channels, or bidding strategies, more visibility means more useful KPIs. But what exactly does that trajectory look like or entail?

Correlation 40

Correlation ROI Multi-Touch Attribution Work Management 40

QuanticMind

OCTOBER 26, 2017

Day 3 of #SMX East wraps up with insights on attribution, video ads and more discussion of analytics. Attribution: “How to Develop Multichannel Attribution Models That Move the Needle” by Janet Driscoll Miller. Attribution: “An Attribution Journey” by Adam Proehl. SMX East 2017, Day 3.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40