Hinge Marketing
DECEMBER 11, 2019
With over 25,000 buyers and sellers studied and nearly one hundred research reports published , there is no other place with more extensive research on professional services markets. Companies who do frequent research on their target market tend to grow faster. The purchase was still fresh in my mind. . At the event. Brands like L.L.
B2B Marketing Analytics
OCTOBER 18, 2021
A well designed and intuitive marketing analytics scorecard provides the much needed at-a-glance view of the health of the marketing organization. Data-driven CMOs are increasingly relying on marketing analytics teams to lead the charge for demonstrating the quantifiable impact marketing organizations are making.
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TrustRadius Marketing
FEBRUARY 15, 2022
This involves not only accurately identifying your current market share and that of your main rivals, but also analyzing comparative Key Performance Indicators (KPIs). These include metrics like sales and revenue growth, marketing team spending per new customer, funnel conversion rates, etc. Marketing Intelligence Methods.
Hubspot
JANUARY 27, 2020
I talked to several growth leaders and also wrote down my own favorite ways of combating success theater, which I'll share now. Even if the data is accurate and you're not reading about a blatant false positive on a sample size of 14, you're likely looking at a PR piece that is almost certainly subject to Survivorship Bias.
Convert
SEPTEMBER 16, 2022
Most importantly, they help their followers understand why thinking and acting in a certain way is important to get desired results from running experiments. Give a person a fish, and they will eat for a day. This is the sentiment that has inspired this roundup. At least once every 10 days. Let’s dive into the names. (14 You’d lose.
Hubspot
AUGUST 9, 2018
If someone were to ask you, “Do you know what marketing is?” But when asked to define marketing, you might struggle. Marketing is a seemingly simple concept on the surface, but it becomes more complex as you break it down. What do marketers do every day? How has technology expanded the marketing field?
Goodish Agency
MARCH 18, 2021
Deciding between various go-to-market strategies in and of itself is a very “ business/marketing 101 ” topic, everyone knows what it is (long term directions), how to do it (set goals, milestones, paths & budgets) & why you need it (gives a path to follow & a yardstick to measure success with). Why do you think that is?
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