Adopting consent-based analytics for long-term marketing success
Martech
APRIL 16, 2024
It’s time to act. This lower sample size means an error rate of less than 1% 19 times out of 20. Without a robust consent mechanism allowing people to accept analytics cookies, you risk losing valuable insights into user behavior. The repercussions? Major players like Adobe and Google won’t accept event data without consent.
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